TWO DAY COURSE - STORY TELLING TO MAKE AN IMPACT
August 18/19, 2015
A great lasting story is about everyone or it will not last. The strange and foreign is not interesting—only the deeply personal and familiar." ― John Steinbeck
Getting people’s attention today isn’t easy. In between the time they spend online you actually expect them to read your communications from beginning to end? I don’t think so. That’s perhaps why the words ‘story telling’ have become the new corporate buzzwords of choice. Not that story telling is new - it’s a timeless skill and one that can capture people’s imaginations. In this two day hands-on course you’ll learn just how to take your story and make it compelling, reaching your target audience in a way that’s meaningful – not just words and statistics.
• Introduction - once upon a time
• The power/fascination of story telling
• By telling you about a great meal I can make your mouth water
• A story or a powerpoint?
• What is a story?
• Creating stories that stick
• Less is more – keeping it simple
• Knowing your audience – can they relate to you?
• Speaking the language of your target audience
• Sharing something of yourself/your company
• What can you use stories for?
• Where can you use stories successfully?
• The power of the internal story
• Developing your own stories
• Creating relatable characters
• Does a story have to be true?
• Building a story
• Using images
• The emotional connection
• Tell them who you are not just what you do
Cost: R5000 – 50% deposit on booking
Venue: To be confirmed – depending on numbers
Award winning journalist and author Marion Scher has been one of South Africa's top freelance journalists for the last 27 years. Until 2008 she was Head of Journalism Studies at Damelin, Bramley and is an editorial trainer for the Magazine Publishers Association.
She runs courses both in the media and public relations industry as well as in the corporate field, tailoring courses to meet clients’ needs. Her corporate clients include Unilever, MTN, Telkom, ABSA, Munich Re, Dimension Data, Old Mutual, Metropolitan, Anglo Gold Ashanti, FNB and DBSA, Eskom, Pfizer, McDonald’s, Eskom, Ekurhuleni, Sanparks, Discovery Health and Cape Town Municipalities amongst many others.
Her best selling book ‘Surviving the SA Media – Building Bridges To Make The Media More Accessible’ (Knowledge Resources) is available through Knowledge Resources and all good bookstores.
She is also a judge of the three top media awards in the country: PICA Awards, Kudu Awards and the National Press Club Journalist of the Year.
As well as being a columnist for the Sunday Times Lifestyle magazine, she also currently trains staff for 702 Talk Radio and Cape Talk, as well as eNCA.