WRITING IN THE ELECTRONIC ENVIRONMENT
Who should attend?
Anyone who currently writes for websites, bloggers or social media enthusiasts as well as those currently writing in the traditional fields of public relations, journalism and marketing.
When you need to get a message out there today you’re looking at a wide variety of communications. From websites to tablets, mobile phones and of course the many apps out there.
So how can you utilise all of these whilst still writing interesting copy?
One thing never changes and that’s getting someone to actually read what you write – but the challenge now is compounded with all the various sites that people click onto each day, not to mention the wealth of information simply on the screen of their phone.
This means just one thing – understanding these different methods, from content writing to Tweeting. Getting messages across as simply, clearly and effectively as you can, whilst at the same time polishing up on those common mistakes and picking up some new techniques along the way.
- How digital media differs from print
- Understanding how people read, interpret and interact with digital media
- Producing persuasive digital copy for web, email, social media and blogs
- The visual element – what else can you use?
- Editing and evaluating existing work
- Reaching your audience the digital way – blogging and Twitter – making sure the right people are following you
- Ensuring your copy is found by search engines – meaning more traffic to your website
- Common mistakes
- Editing your copy – self appraisal
Cost: R2 650 00 per person
50% payable on confirmation of booking
Award winning journalist and author Marion Scher has been one of South Africa's top freelance journalists for the last 26 years. Until 2008 she was Head of Journalism Studies at Damelin, Bramley and is an editorial trainer for the Magazine Publishers’ Association. She runs courses both in the media and public relations industry as well as in the corporate field, tailoring courses to meet the clients’ needs. Her corporate clients include Unilever, MTN, Telkom, ABSA, Munich Re, Anglo Gold Ashanti, FNB and DBSA as well as several government departments.
Her book ‘Surviving the SA Media – Building Bridges To Make The Media More Accessible’ (Knowledge Resources) is now available through Knowledge Resources and all good bookstores.
She is also a judge of the three top media awards in the country: PICA Awards, Admag Awards and the National Press Club Journalist of the Year, as well as being a trainer at 702 Talk Radio, 567 Cape Talk and CNBC Africa.