You are here: Home Writing Training Courses

Media Training Consulting and Writing Skills Courses

Public Relations Writing Skills

E-mail Print

This is a practical one day workshop that will involve turning press releases/statements/brochures and lengthy information into news articles.

Aimed at

Those working in the public relations writing or communications fields, who have to produce press releases/news releases on a regular basis.
Anyone who has to get either hard or soft news articles printed in the media, as well as get the attention of radio and television producers.

Course Content

  • How to make the media read a press release
  • Newsworthiness
  • Newswriting - hard and soft news style
  • The difference between hard and soft news and when to use them
  • Understanding just what the media wants and how to give it to them – finding creative ideas for media campaigns
  • Obtaining effective  briefs from clients
  • Just when do we send a press release and when do we send a news article?
  • Who to send it to and timing?
  • The breakdown of a hard news piece.  How to take the 5 w’s and an h (who, what, where, why, when and how) and put these into one paragraph without losing the story.
  • Editing your work and producing a ‘ready to print’ piece.
  • How to reach the electronic media with your release.
  • Writing headlines and leads
  • Effective Interviewing - getting the sound bite
  • Tightening up language
  • Making your writing flow
  • Common grammar mistakes  

Workshop content
This is a practical one day workshop that will involve turning press releases/statements/brochures and lengthy information into news articles


 

 
Page 10 of 13

UPCOMING COURSES

There are no upcoming events currently scheduled.
View Full Calendar

The Latest News

WINTER NEWSLETTER
First news of the season has to be about my new course: Story Telling To Make An Impact. The days of simply relying on good press releases or relationships with media and clients is becoming a thing...

More Information

Courses Calendar
Find more information on course dates.
Contact Media Mentors
For information on course content and availability.

Memberships

Magazine Publishers Assocation of South Africa

 

 

 

Marion Scher is a member of the Southern African Freelancers Assocation

php script encode decode php script encode decode