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Media Training Consulting and Writing Skills Courses

Writing For The SA Media

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Aimed at:
Those working in the public relations or communications fields, who have to produce press releases/news releases on a regular basis.

Anyone who has to get either hard or soft news articles printed in the media, as well as get the attention of radio and television producers.

Course Content:

  • How to make the media read a press release
  • Newsworthiness
  • Newswriting - hard and soft news style
  • The difference between hard and soft news and when to use them.
  • Understanding just what the media wants and how to give it to them – finding creative ideas for media campaigns.
  • Obtaining effective  briefs from clients
  • Just when do we send a press release and when do we send a news article?
  • Who to send it to and timing?
  • The breakdown of a hard news piece.  How to take the 5 w’s and an h (who, what, where, why, when and how) and put these into one paragraph without losing the story.
  • Editing your work and producing a ‘ready to print’ piece.
  • How to reach the electronic media with your release.
  • Writing headlines and leads
  • Effective Interviewing - getting the sound bite
  • Writing for Twitter
  • Tightening up language
  • Making your writing flow
  • Common grammar mistakes

Workshop content:
This is a practical one day workshop that will involve turning press releases/statements/brochures and lengthy information into news articles.

Course Duration: 1 Day

Cost: R 2 850.00



Award winning journalist and author Marion Scher has been one of South Africa's top freelance journalists for the last 23 years.  Until 2008 she was Head of Journalism Studies at Damelin, Bramley and is an editorial trainer for the Magazine Publisher's Association as well as in house trainer for 702 Talk Radio’s EWN site and CNBC Africa.

She runs courses both in the media and public relations industry as well as in the corporate field, tailoring courses to meet the client's needs.  Her corporate clients include Unilever, MTN, Telkom and DBSA, Munich Re, Anglo Gold Ashanti, Absa and FNB.

Her book ‘Surviving the SA Media – Building Bridges To Make The Media More Accessible’  (Knowledge Resources) is now available through Knowledge Resources and all good bookstores.

She is also a judge of the three top media awards in the country: PICA Awards, Admag Awards and the National Press Club Journalist of the Year

For more information contact Marion.
Tel: 011 646 5138
Mobile: 082 467 6046


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Magazine Publishers Assocation of South Africa




Marion Scher is a member of the Southern African Freelancers Assocation

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