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Writing Newsletters

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A question that must be asked of every company is ‘Do your staff actually read your newsletter’?  Nine times out of ten the answer will be ‘no’.  Why?  Because it’s not been changed in years, is totally out of touch with the staff's needs and is simply boring.

Many people in communications are terrified at the thought of writing and editing a newsletter but given the right instruction they can produce readable, entertaining and thought provoking newsletters.

This course will look at every step in planning a successful newsletter as well as giving each delegate an individual assessment of their company’s newsletter with a plan of action for a way forward.

They will learn to

  • write articles and columns, as well as
  • commissioning articles,
  • designing content and
  • editing other people’s work. 

Newsletters must be entertaining and not something to go in the bin.

Course Content

  • How to identify what your staff want
  • How they want to read it
  • Gathering news on deadlines
  • Interviewing skills
  • Writing catchy headlines and introductions
  • Use of photos and writing captions
  • Making articles clear and concise – making every word count
  • Different types of articles your staff might enjoy
  • Rewriting press releases
  • Styles of writing
  • Avoiding common newsletter mistakes
  • Editing including common grammar mistakes

During the course we will look at writing articles on:

  • Products
  • Company news
  • How to articles
  • Company events
  • Success stories
  • Employees (promotions, new appointments etc)
  • Sales
  • Research and development
  • Ad campaigns/promotions
  • Customers
  • Financial news
  • Column writing/chairman's letters
  • Productivity
  • Manufacturing
  • Corporate social responsibility
  • Human resources
  • Back page humour

Duration of course: This is a two day course.

Venue: Greenside, Johannesburg

Facilitated by:

Award winning journalist and author Marion Scher has been one of South Africa's top freelance journalists for the last 23 years.  Until 2008 she was Head of Journalism Studies at Damelin, Bramley and is an editorial trainer for the Magazine Publisher's Association.   She runs courses both in the media and public relations industry as well as in the corporate field, tailoring courses to meet the client's needs. 

Her corporate clients include Unilever, MTN, Telkom and DBSA, Absa Bank, Standard Bank, First National Bank, Anglo Ashanti Gold and many more.
Her new book ‘Surviving the SA Media – Building Bridges To Make The Media More Accessible’  (Knowledge Resources) is now available through Knowledge Resources and all good bookstores.

She is also a judge of the three top media awards in the country: PICA Awards, Admag Awards and the National Press Club Journalist of the Year.

She is also currently a trainer at 702 Talk Radio and CNBC Africa.



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Magazine Publishers Assocation of South Africa




Marion Scher is a member of the Southern African Freelancers Assocation

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