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The Latest News from Media Mentors

WINTER NEWSLETTER

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First news of the season has to be about my new course: Story Telling To Make An Impact.

The days of simply relying on good press releases or relationships with media and clients is becoming a thing of the past. Today you have to know how to tell your story with impact, making sure people read and listen.

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AUTUMN NEWSLETTER

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Having had a look at some of my courses my biggest news is that most of them are about to undergo major changes. Times and technology have seen the media industry undergoing major changes and I always strive to keep up with these.

As I write I’m designing a course on story telling for the corporate world. This is due to the great demand for online content that will actually draw people to an article and actually read it.

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NEW YEAR NEWSLETTER

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To all my wonderful clients and visitors to my website I wish a very happy, healthy and exciting 2015. Not quite sure what happened to 2014 – went by in a flash. So thank you also to my clients, EWN and eNCA newsrooms for keeping me busy.

Media training, luckily for me, is still a much needed commodity, with more and more organisations realising the need for maximising every chance, large or small of exposure. Add to this the fact that companies are waking up to the value of podcasts and hopefully I’ll be rushed off my feet this year.

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SPRING NEWSLETTER

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Good to say that I’ve been so busy I completely missed writing a winter newsletter… Just what I teach my clients not to do – ignore your Website!

I’ve been very busy at eNCA teaching aspiring young journalists, particularly in the online field. I don’t think people realise just how different online writing is to normal writing. This goes for any field of communication, whether corporate, public relations or news writing.

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AUTUMN NEWSLETTER

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The year has started off jam packed with work – but very exciting.  Between editing, rewriting and training there’s been little time to turn around.

The Oscar trial and the elections has meant quite a bit of time training young journos in newsrooms, particularly on political reporting.  Best comment received when showing a picture of IFP leader, Dr Mangosutho Buthelezi – “is he still alive?”…

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New years newsletter 2014

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NEW YEAR’S NEWSLETTER 2014

Firstly a very happy, healthy New Year to everyone, my clients, friends and faithful blog readers. Let’s hope this year sees a positive change in the economy along with growth and employment.

Exciting news for me, pointed out to me by avid Bizcommunity readers, was that I was named the ‘Second most read contributor’ to Bizcommunity for 2013! Obviously this means only one thing – this year I have to make sure of securing the number one spot – so watch this space!

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Summer NEWSLETTER

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SUMMER NEWSLETTER

It’s hard to believe it’s almost the end of the year and I’m already planning work for 2014!  Finishing up this year for me has seen my work with the Pfizer Mental Health Journalism Fellowships awarding three very worthy winners:

  • Theresa Taylor – The Star Newspaper
  • Lloyd Paul – SABC Radio
  • Vicus Berger – Volksblad
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Magazine Publishers Assocation of South Africa

 

 

 

Marion Scher is a member of the Southern African Freelancers Assocation

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