Who is this course aimed at?
ONE DAY COURSE – WEDNESDAY 17TH OCTOBER 2012
Who is this course aimed at?
Any organisation who might find themselves having to face the press in a time of crisis. Don’t wait until it happens and you don’t have a plan or any relationship with the media in place.
Course Content
Planning for a crisis
- Risk Assessment
- Drawing up a relevant press listing
- Choosing your crisis team and spokesperson/people
- Looking at danger areas and preparing material for the media
- Drawing up a crisis manual
- How do you know your company is in crisis?
- The warning bells
- The crisis plan
- Tell the truth - even if it hurts
- Keeping communications flowing - writing press statements
- Press conferences in a crisis
- Building and maintaining relationships with the media
- Preparing for print media interviews
- Preparing for radio and television interviews
- The internet/social media dilemma
When not to talk to the media
- Handling a media crisis well
- Handling a media crisis badly
Workshop Facilitator
Award winning journalist and author Marion Scher has been one of South Africa's top freelance journalists for the last 24 years. Until 2008 she was Head of Journalism Studies at Damelin, Bramley and is an editorial trainer for the Magazine Publishers’ Association. She runs courses both in the media and public relations industry as well as in the corporate field, tailoring courses to meet the clients’ needs. Her corporate clients include Unilever, MTN, Telkom, ABSA, Munich Re, Anglo Gold Ashanti, FNB and DBSA as well as several government departments.
Her book ‘Surviving the SA Media – Building Bridges To Make The Media More Accessible’ (Knowledge Resources) is now available through Knowledge Resources and all good bookstores.
She is also a judge of the three top media awards in the country: PICA Awards, Admag Awards and the National Press Club Journalist of the Year, as well as being a trainer at 702 Talk Radio, 567 Cape Talk and CNBC Africa.
