There will be a large element of 'workshopping' on this course, using the delegates own releases on the first day and the 'homework' release on the second day.
Who is this course aimed at?
Those working in the public relations or communications fields, who have to produce press releases on a regular basis.
Your needs
Each company's needs will naturally differ and to this end this course can be tailor-made to suit your organization. An initial meeting will be set up to explore just what these needs are and how they can be met to gain maximum benefit.
Course content
What does the media want from a press release?
- Newsworthiness
- Newswriting - hard and soft news style
- Writing headlines and leads
- The danger of descriptive writing
- Keeping it short and sweet
- Effecting Interview - getting the sound bite
- Tightening up language
- Making your writing flow
- Common grammar mistakes
Duration of Course
This is a two day split course to enable delegates to take in all the information on the first day and then put this into practice at the next session where we will workshop the set release.
