Who is this course aimed at?
Any organisation who could find themselves having to face the press in a time of crisis. Don’t wait until it happens and you don’t have a plan or any relationship with the media in place. This is a one day course.
Course Content
Planning for a crisis
- Risk Assessment
- Drawing up a relevant press listing
- Choosing your crisis team and spokesperson/people
- Looking at danger areas and preparing material for the media
- Drawing up a crisis manual
How do you know your company is in crisis
- The warning bells
- The crisis plan
- Tell the truth - even if it hurts
- Keeping communications flowing - writing press statements
- Press conferences in a crisis
Building and maintaining relationships with the media
- Preparing for print media interviews
- Preparing for radio and television interviews
- The internet/social media dilemma
When not to talk to the media
- Handling a media crisis well
- Handling a media crisis badly
