NEW YEAR’S NEWSLETTER 2014
Firstly a very happy, healthy New Year to everyone, my clients, friends and faithful blog readers. Let’s hope this year sees a positive change in the economy along with growth and employment.
Exciting news for me, pointed out to me by avid Bizcommunity readers, was that I was named the ‘Second most read contributor’ to Bizcommunity for 2013! Obviously this means only one thing – this year I have to make sure of securing the number one spot – so watch this space!
Writing Training, Media Training, Media Consulting
Very few companies have people who can actually write readable work. I can write and more importantly, simplify anything from marketing material to reports and internal and external communications. Remember you only get one chance to get a message across so good writing is essential. I can also advise you in any dealings with the media.
Media Mentors’ writing training courses are designed to give people the tools to improve their written work.
My media training for media interviews is an essential skill for anyone who has to deal with journalists, whether on radio, television or print.
It’s hard to believe it’s almost the end of the year and I’m already planning work for 2014! Finishing up this year for me has seen my work with the Pfizer Mental Health Journalism Fellowships awarding three very worthy winners:
- Theresa Taylor – The Star Newspaper
- Lloyd Paul – SABC Radio
- Vicus Berger – Volksblad
TOP TIPS FOR PROFESSIONAL WRITING
- Take as much pride in how your work looks as you do in your personal appearance – your writing represents you and your organisation.
- When writing reports spend time researching and planning before writing so you have a clear picture of what you want to get across. Jumbled thoughts produced jumbled reports.
- When sending emails don’t request three different things in one email. Rather send three emails to ensure you get replies to all your queries.
- Choose your tone according to your relationship with whoever you’re writing to. If it’s someone you deal with on a daily basis then ‘Hi... , is fine – if not you may need Dear ...
- USE PLAIN ENGLISH – NEVER WRITE A WORD YOU WOULDN’T USE IN EVERYDAY CONVERSATION!
- Never respond to an email that’s made you angry immediately. Give yourself time to calm down and think about how to handle it.
- Be careful what you write in an email – remember at the touch of a button it can be passed on.